Persist

Founded in 2019, Persist is an athleisure brand built around the idea of doing more with less. It is a small business with a strong commitment to quality, comfort, and environmentally conscious activewear. The brand positions itself at the intersection of performance and everyday wear, offering apparel designed for students, busy parents, and fitness enthusiasts who need practical clothing that can move seamlessly through their day.

The goal of this project was to create a professional, minimalist, and memorable brand identity that reflects durability, versatility, and modern sustainability. The visual direction balances an athletic sensibility with a clean lifestyle aesthetic, allowing the brand to feel equally appropriate for long training sessions, casual outings, and everyday movement.